GA 1.1. Secondary persona: Kate

This is the secondary persona in the group assignment 1.1. Creating Personas.

persona 3Click on the picture to download the printable PDF with all of the personas

Kate is 20 years old bachelor degree student in Economics. She lives in a big city. She likes nightlife, student parties and networking events and basically every place where she can make new friends. She visits night clubs with friends almost every week. Her Facebook profile has already 623 friends and keeps growing with every day.

She has a smartphone and spends a lot of time every day listening to to the “Popular now” playlist on Spotify on her smartphone. Her favourite music genres are pop and dance music but she loves discovering new genres and songs. She isn’t particularly apt in music but it allows her to release her emotions and energy.

Short Info

  • Age: 20
  • Occupation: bachelor student
  • Education: bachelor studies, economics
  • Interests: parties, music, nightlife, friends

Goals

  • Find new friends
  • Share her favorite new songs with the friends and other people
  • Have fun hanging out with others
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GA 1.1. Creating Personas

We created four personas overall, one per each member of the group:

You can download the printable PDF with all of the personas right from here.

Please feel free to leave your thoughts in the comments for each post.

GA 1.1. Negative persona: Ola

This is the third, negative persona in the group assignment 1.1. Creating Personas.

persona3Click on the picture to download the printable PDF with all of the personas

persona3-portraitOla is doing her full time bachelor degree in Chemistry and also works part time as a shop assistant. Usually she spends her evenings studying or working, she visits pubs or clubs very rarely. If she does, she wants to spend time with her friends and focus completely on conversation. She’s rather an introvert, so meeting new people or engaging into collective activity aren’t her priorities. She’s also a fan of traditional cell phones, she’s never bought a smartphone. Ola tries to lead a healthy life and promote fair trade, she dislikes commodities produced by corporations.

Short Info

  • age: 22
  • occupation: shop assistant
  • education: bachelor studies
  • interests: healthy lifestyle, indie music

Goals

  • Personalization: “I’m not so out-going or party person, so when I finally go somewhere I need to be sure, that the place will be good enough. I want to know what kind of music will be there or do they have enough place to sit and talk in peace”
  • Socialization: “I have my small chain of closest friends and we manage to see each other only every two, three weeks. I hate when they check something in their phones all the time and we can hardly chat. And I admit, I’m too shy to start a conversation with a stranger”

GA 1.1. Secondary persona: David

This is the secondary persona in the group assignment 1.1. Creating Personas.

persona2Click on the picture to download the printable PDF with all of the personas

persona2-portraitDavid has passion to music since he was 6 years old. You can see him on any musical event in town. He also does music and mashups of his own. What he does not like is to be forced to listen to bad music. He likes to share his musical tastes and hear what others like.
When in a pub or a club he tries to talk with the bartender to put some of the music he has which is most of the time a long process.

Short Info

  • age: 33
  • occupation: Radio Go
  • education: BA in music Production
  • interests: music, parties, sound hardware and software

Goals

  • Share the music he loves with others
  • Be on the verge of what’s popular in the music
  • Participate in designing the atmosphere around him

GA 1.1. Primary persona: Anthony

This is the primary persona in the group assignment 1.1. Creating Personas.

persona1Click on the picture to download the printable PDF with all of the personas

persona1-portraitAnthony is a middle aged businessman with an energetic youth. Over the years he’s become a reasonable person but he maintains an open minded nature and strives for being in the center of community. He’s recently started to run a bar in a gentrificated district of town. He tries to combine profits with the enjoyment of having an own venue where more than just his friends could gather; he’d like to establish a permanent core audience for the location and its events. He doesn’t have any special interest for music but he’s really concerned with having a quality crowd each evening and eventually getting in the local Timeout edition. That’s why he always looks for an idea for a new party or that new special thing that should make his venue a center for attraction.

Short info

  • age: 41
  • occupation: Bar owner
  • education: BA in oenology
  • interests: show business, wines

Goals

  • Attract quality visitors
  • Be in the local entertainment news
  • Design the atmosphere for parties held in his bar