Anthony owns a bar named “Howling Owl” located in a recently gentrificated area where a lot of hipsters hang out. He tries to attract a quality audience into his venue and is always on search for something different for his visitors experience. Having heard of an app that allows people to vote for songs on a party he decides to make it a focus of an elections-themed party. (He’s a cautious person who doesn’t want to try out new things without first aprobating them in a special environment where a lot of different stimuli for the visitors will be present so that they wouldn’t get bored if one stimulus fails; at the same time, he’s eager to see how this new thing will work.) People are encouraged to bring their own masks of famous politics, flags and symbols. During the party, part of the plan is to let visitors choose from a open playlist with a number of politics-related songs and soundtracks featured by default.
Anthony prepares the playlist at home on the web page of the service on his PC. This takes an hour for him as he needs to choose and prelisten many songs. He selects ~50 songs that will play in a predefined order if nobody will care to use the app, and selects about 20 albums and two genres from which users will be allowed to choose songs. Anthony tests the playlist on his iPhone and concludes that everything’s fine. It’s late, and he departs to his bar where there’re some other preparations to be done.
In the bar he opens the app on his Apple TV, selects the created playlist and asks the venue manager to attach printed leaflets with the announcement about the possibility to vote to some walls, doors and tables – for those people who haven’t seen for some reason the information on the Facebook, website and flyers. The party begins! People start to flow in, and the first song begins to play. The TV starts to show an announcement about the voting, and after a couple of songs more visitors download the app and play with it. Other people notice the photos of those who already voted on the screen and want to try out the app too. More users are having fun. Different groups of people that came to the party vote together and add their pictures in masks and scarfs to the songs they voted for.
At a moment Anthony sees that there’s a disgusting Justin Bieber song in the playlist that he wasn’t aware of earlier. It will no doubt destroy the carefully built atmosphere, and he goes to the Apple TV and removes this song in advance. The party goes on, and he’s glad that the app made his event enjoyable and rememberable. In the morning, Anthony receives a little bonus — a local “Hipster’s Gazette” blog has published a nice review of the event!
- Did the scenario provoke thoughts on its validity? How realistic it is?
- What methods of distributing the information about the possibility of voting on the party itself are the most appropriate?
- How the limitations for the predefined songs in a playlist should be set? Should it be limited to a specific genre, set of albums, set of songs or no limitations should be set at all? What do you think?
- What is the most comfortable device/platform to set the predefined playlist from?