GA 2.1. Scenario 1: David and his friends go to a club

Problem scenario

David likes nightlife like most people in his age, but more than that he likes the music, both professionally (being a radio technician) and as a personal passion. He already has been to all clubs in Tallinn, yet found most of them lacking in the atmosphere, the music being not up-to-date with his tastes, and feeling that he’s a stranger who got to a party by accident.

Today he’s planned a visit to the Manny Calavera club on Telliskivi street with a couple of  friends from France whom he met at a afterparty of a music festival recently. He really wants to impress them, but the music in the club is boring, although the atmosphere is nice and homely. The club is really small and doesn’t have a DJ currently. They spend time listening to the anthems from the music festival in the headphones and remembering how great it was to be there.

Eventually they hear a really bad song by The Singing Pugs (and one that does not mix well with the previous one, by the Kitchensink Prophet, which was amazing). Having drunk a little, David decides to talk with the manager to change the playlist to his liking. However, the manager doesn’t want to do anything and gently refuses. David gets sad, after a while they leave the place and go home to do some improvised discotheque to their own tunes.

Questions:

  • How close to reality do you think could be David’s experience?
  • Do you think the situation when you might want to change the tune in a venue is more probable when you’re there with somebody?
  • How improbable for you is the situation when you want to show off your musical tastes or recent findings to your friends?
  • Have you ever listened to The Singing Pugs?

 

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5 thoughts on “GA 2.1. Scenario 1: David and his friends go to a club

  1. Even though I am not a club person, I can easily imagine myself being in a situation where I would go to a club with someone else, and are forced to stay there.
    At the club, were music is loud, music it’s the key to your willingness to stay at particular place and enjoy the party. And there are only 2 options to enjoy the evening – drink a lot or leave.

    I don’t think the willingness to change the tune is related to being with friends or not (are you going to club alone at all?), it’s more related to the type of personality you are – are you shy or a party animal. For an extravert person it would be somewhat typical to go and change the music.
    And it would be quite surprising if the manager of the place would refuse doing what you asked, unless you are too drunk at that point 🙂

    Listening alternative music on headphones in a club sounds something unrealistic, as the pub music would definitely be louder than the one in your headphones. You might listen smth on headphones though when going from the first pub to another.

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  2. The scenario itself, from the point of view of a douche who thinks that his personal taste of music is superior of others and thinks that it is his duty to enlighten everyone else whose musical taste he regards as ‘bad’, is realistic as there certainly are people like him out there. The problem however, most of the cases, is a problem only for himself (and his mates) and the easiest solution for him would be to go somewhere else (where the music of their taste is played or as they chose in this scenario, to do a party on their own). For a douche like David, the prospect of ‘advanced jukebox’ system installed in that club in this scenario would be a solution, yes. But based on the manager’s reluctance to his playlist change request, I’d probably say it’s also quite unlikely that they would like to install the system to their club. It’s reasonable to assume that they know what music they want to play for their customers and just because some drunk douche requests some rubbish songs isn’t an argument for them to change their playlist.

    Or maybe it was just the classical case of ‘no breasts, no requests’ response from the manager. You never know.

    The questions are a bit badly worded. For example the usage of a negative version of probable (that in itself is also not the best choice. I’d use ‘likely’ instead) is quite bad. The goal should be to make the questions as clear and understandable as possible, not to overcomplicate them and create confusion. How not likely it is for you to show off your musical taste? What? (“How improbable for you is the situation when you want to show off your musical tastes or recent findings to your friends?”) The grammatical structure of other questions could be improved for the sake of better understanding as well. The first question could be more specific – do you ask about how realistic the overall experience of the whole scenario was or about being refused to play his songs or just the case that he wants to put on the music he likes.

    Anyway.

    It probably would have been a bit more beneficial for you if you would have used your primary persona for this problem scenario. Because your product has two different user ‘groups’ (the end user in a venue actually using it and the organiser of the event who provides this possibility) with different goals and problems, it would make more sense to dive into the problems of the organiser of the event first (as they are the ones you need to get on board before anything else). You can do that by solving their problems. But to do that you need to know and understand them first. So, in that sense, this would have been a good chance to dig into that topic. But you choose not to.

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  3. I think that listening to your own music with headphones in a club is an unrealistic detail in this scenario.

    While I understand the problem, I can also understand club managers position. There is no way to tell if a random person is going to play good music or bad music. Having random people requesting tracks that do not fit together at all is a guaranteed way to destroy the atmosphere. I think that the club manager would feel more safe if people could choose from ready dj mixes in Mixcloud or SoundCloud (in styles that fit for that club) or from complete playlists of tracks that fit together.

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  4. Currently, David could go to a silent disco party and he would not feel or look out of place if he would be listening to his own music there.

    The club manager’s position is understandable, not only because David might not have the right taste for the club ‘profile’, but also because there are usually several legal constrains to what can you play at a party. If one wants to choose something from that list, that is usually fine.

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