Background information on Advanced Jukebox project

Our goal is to prepare an iOS application, which allows people to participate even more in creating a party. “Advanced Jukebox” is the friendly environment, where everyone can post, vote and battle for their song proposition – audience is a DJ. AJ can be used in any kind of social event, both closed parties and open space gatherings.

AJ’s primary target group are event organizers and clubs owners, as they are the first step of the party-making process.

We want to connect our app with utmost mobility and convenience, and also to maintain some flexibility in order to adjust in different context. So we aim to work with various mobile devices, so every event could adapt itself to preferred target group.

Business model: Freemium Model

This combination of “free” and “premium” has become a widely used approach amongst startups over the last decade. Broken down, the model offers a basic service to consumers for free, while charging for premium services (advanced features and perks) to paying members. Linkedin is one of the best examples of a successful freemium model, with the free version letting users share professional profiles, while the premium offerings are talent solutions and premium subscriptions with added features. One of the most interesting reasons Linkedin’s model works is because each new member that signs up for free or premium increases the value for other members. Make sure if you choose this model that you find a balance between what you give away so that users will still need or want to upgrade to a paid plan.

Why It Works: One of the greatest advantages to a freemium strategy lies in its ability to be a marketing tool for your service, which helps early stage startups scale by attracting a user base without costly ad campaigns. Freemium models also tend to be more successful that 30-day free trials and other offers like that. Customers are much more comfortable with accessing a service for free, and the no strings attached feeling that comes with before deciding to make a purchase.

Others Who Have Followed: Dropbox, Hulu, and Match.com are all very popular services that have adopted a successful freemium model. Dating app Tinder has also adopted a freemium model, offering exclusive features to users who pay a low monthly fee. Survey service PollDaddy, video sharing service Vimeo, and photo sharing service Flickr are all members of the freemium model group as well.

Marketing research

There are not too many projects that are related to the idea of publicly voted playlist. Some of them were born as a design research idea, even lower number actually matured. Here’re short descriptions of each project, their unique focus, strengths and weaknesses.

  1. Rockbot:
    1. Focus: a B2B platform that allows businesses to provide their locations with individually selected (brand dependent) music playlists or just generic “stations” of various genres, artists etc. As a side functionality it has an app which allows customers of a specific business to vote for songs from a preapproved library.
    2. Strengths:
      1. tailored specifically to event organisers and show business
      2. library has large number of licensed songs
    3. Weaknesses:
      1. focus is more on large business needs, not users needs or creating atmosphere
      2. not really cheap
      3. users cannot decide upon the initial selection of songs, managers rule it all
  2. Festify:
    1. Focus: a web app that allows anybody on a party to connect and vote for songs.
    2. Strengths:
      1. allows to choose from huge selection of songs by Spotify
      2. manager intrusion is minimal (but possible)
      3. web app – accessible on any device
      4. free
    3. Weaknesses:
      1. doesn’t encourage group voting/interpersonal interaction
      2. web/computer only – doesn’t use advantages of being a native app. Standalone PC/Mac apps may not be OK for all the events
      3. Spotify Premium account is needed for the manager
  3. Partyvote
    1. Focus: Partyvote is a PC app that is specifically designed for home parties and allows everybody to have at least on “their” song to be played. It has a special peer pressure mechanism to ensure that everybody has a right to play his music and nobody could abuse this right.
    2. Strengths:
      1. peer pressure mechanism is interesting.
    3. Weaknesses:
      1. is supported by local music filebase, not flexible in terms of data availability;
      2. visualisation may be irrelevant for scenarios of quick use;
      3. is designed for preventing conflicts rather than having fun;
      4. interface is really ugly.

We can conclude that no existing app or concept is making its focus interaction between people and designing the actual atmosphere at the venue by cooperating with users of the system.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s